Our Story

Keeping the Basics

At Bradley 3 Ranch, our goal is to produce predictable genetics for commercial beef producers that wean the most quality pounds from cows exposed to calves weaned. Therefore, we concentrate our breeding efforts on the beef industry's most basic traits while employing the industry's latest technology. Fertility, easy calving, easy fleshing, soundness, high performance, muscle, and carcass value. Our experience in the meat business has helped us develop an understanding of the entire food chain, from the cow-calf producer to the consumer at the meat case. These valuable lessons are used in our ranch management decisions everyday.

The Bradley cowherd runs in some of the Texas Panhandle's roughest country. Our rough country emphasizes the importance of an easy fleshing, moderate cow herd with good feet and sound structure. The entire ranch is grass and the cattle harvest all they consume. We do feed a liquid feed supplement to help our cattle better utilize our standing forage. Supplemental hay is only fed during extreme weather events such as a drought or winter storm. Believing in taking care of the country and the country will take care of the cows has been our philosophy for many years.

DNA markers have been obtained on every Bradley bull since 1994 and we take responsibility for every calf sired by our bulls in a multi-sired herd. We've collected ultrasound and carcass data since 1986, helping us develop a more predictable genetic package. Recent feedyard and carcass data revealed in a set of cattle, representing only 29% Bradley-sired calves, that six of the top 10 were sired by Bradley bulls. A recent closeout also showed a set of Bradley-sired calves averaged a premium of $95. Give us a call to discuss marketing opportunities for your Bradley-sired calves.